livestream shopping

Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA

Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the launch of new styles,…

How Poshmark’s In-Person Events Drive Livestreaming Results

Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences. While experts agree taking…

Amazon Doubles Down on Live Shopping for Black Friday

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with new shows from Martha…

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of…

With Acquisition of Complex, NTWRK Plans to Create a ‘Next Gen Content and Shopping Experience’

Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK, which plans to use the acquisition to build a…

TikTok Shop Officially Debuts in the U.S.

It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and tales from the front…

TikTok Continues Amazon-like Push into Commerce with Fulfillment Services in the UK

TikTok is continuing to build out its commerce-related services with the launch of ecommerce fulfillment for companies in the UK selling via…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

Best Buy-TalkShopLive Partnership Brings In-Store Pickup to Livestream Shopping

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. The show debuted on Dec….

With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2, bringing its total funding to-date to more than…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

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