Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with new shows from Martha Stewart, Jennifer Hudson and more.
The collaboration will kick off on Black Friday, with TalkShopLive producing a series of new shows for Amazon Live, the e-tailer’s livestreaming service. Martha Stewart, Jennifer Hudson, Eva Mendes, and Kimberly Schlapman of the country music group Little Big Town will each host live shows showcasing a curation of Amazon’s Black Friday deals, from books to music to housewares.
“We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive,” said Wayne Purboo, VP of Amazon Shopping Video in a statement. “By leveraging TalkShopLive’s impressive lineup of shows and talent, we’re able to bring customers new ways to access and enjoy Amazon’s expansive Black Friday deals.”
Customers will be able to watch and shop the shows on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST (free ad-supported TV) channel, the talents’ Facebook pages and Instagram feeds as well as any web or media property that has the TalkShopLive video player embedded.
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“TalkShopLive and Amazon Live both lead video commerce in the U.S., with each having already solidified itself as a place where customers go to find engaging, shoppable content with top talent,” said Bryan Moore, Co-founder and CEO of TalkShopLive in a statement. “By collaborating, we create a robust opportunity for both leading talent and brands that is unparalleled, allowing them to meet customers at the point of inspiration to experience shoppable video across any surface or social platform we reach together.”
TalkShopLive has powered shoppable livestreams for a whole host of major names in content and commerce, including Walmart, Target, Best Buy, NBCUniversal, Condé Nast, Hearst, Oprah Winfrey, Jimmy Fallon, Drew Barrymore and Dolly Parton.
