Latest In: Amazon Live

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Update: Amazon Haul Debuts in Canada

[Update from Nov. 14, 2025] Amazon Haul, the low-price marketplace introduced in the U.S. in November 2024, has…

News November 14
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General Mills recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page.

How Brands are Boosting Sales with Video on Amazon

Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…

Features November 11
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Santa’s Little Helper this Holiday Season: Live Shopping

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…

Executive Viewpoints October 29
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Amazon Live has tapped TalkShopLive to beef up its live shopping roster for Black Friday.

Amazon Doubles Down on Live Shopping for Black Friday

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with…

News November 22
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Amazon Dives Into the Shark Tank to Promote ‘Buy It Now’ Launch

Borrowing a page from Shark Tank, Amazon will premiere its new Buy It Now game show on Prime…

News October 3
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Amazon Live host Brand Milloy showcases a slate of beauty brands, including products from Method.

Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon…

News June 18
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Screenshot from Amazon Live.

Amazon Brings Live Shopping to Streaming TV

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…

News April 16
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Amazon is taking a page out of social media's playbook with the new Inspire content feed.

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover…

News December 8
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Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has…

Features October 6
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