Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
Latest In: livestream shopping
Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA
Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the…
News July 23
How Poshmark’s In-Person Events Drive Livestreaming Results
Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences.…
Features December 20
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Retail Tax Accuracy Starts With AI Product Categorization, Not Calculation
Today’s retail environment is defined by constant change. Product catalogs expand and contract with seasonality. New SKUs are introduced at speed. Channels and marketplaces continue to proliferate. At the same time, tax…
August 24
Amazon Doubles Down on Live Shopping for Black Friday
Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with…
News November 22
How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and…
Features March 13
With Acquisition of Complex, NTWRK Plans to Create a ‘Next Gen Content and Shopping Experience’
Buzzfeed has sold youth culture media company Complex to livestream shopping platform NTWRK, which plans to use the…
News February 23
TikTok Shop Officially Debuts in the U.S.
It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and…
News September 12
TikTok Continues Amazon-like Push into Commerce with Fulfillment Services in the UK
TikTok is continuing to build out its commerce-related services with the launch of ecommerce fulfillment for companies in…
News August 18
Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game
There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in…
Features August 16Top Stories
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