Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox.
Developed in partnership with Supersocial, a creative studio that specializes in virtual world development, Modelverse gives gamers the chance to model in exclusive events inspired by VIP gatherings including award shows, high-fashion events and Klum’s renowned annual Halloween party. Players can tap into Roblox’s entire inventory of digital products alongside the entire Marketplace catalog to create unique looks. Users also can style their avatars to walk a virtual catwalk and be judged by Heidi herself and members of the global Roblox community.
“When building this world, I wanted to make sure that the players get the chance to be unconfined — they can play as their established Roblox avatar or design a new avatar that looks like themselves…or step out of the box and walk the runway as a hot dog, a worm or something else they create!” Klum said in a statement.
The fashion alum was inspired by watching her own daughter spend time in Roblox, which has become a haven for Gen Z consumers wanting to visually express themselves. In fact, 56% of Gen Z Roblox users say styling their avatars is more important to them than physically dressing themselves in a certain way.
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