Roblox

H&M Debuts Sustainability-Focused Experience on Roblox

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their…

Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

The lockdowns and store closures necessitated by the COVID-19 pandemic were particularly hard on experiential retailers like Build-A-Bear, with its signature bear-making…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

Avatar Fashions Inspire New F21 Collection

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. The F21 Metaverse Collection features…

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the…

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the…

Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start…

A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it too early? Is it…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

PacSun Opens an Interactive Mall in Roblox; Forever 21 Dives Into the Metaverse

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an…