Roblox

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number…

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

Walmart Heads Back to School by way of the Metaverse

Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where…

Fenty Beauty Launches Product-Creation Activation in Roblox

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients…

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches…

H&M Debuts Sustainability-Focused Experience on Roblox

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their…

Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

The lockdowns and store closures necessitated by the COVID-19 pandemic were particularly hard on experiential retailers like Build-A-Bear, with its signature bear-making…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

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Roblox

How Claire’s New IP Universe Started in the Metaverse

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Claire’s Unveils Reimagined Loyalty Program — C.Club

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Walmart Heads Back to School by way of the Metaverse

Fenty Beauty Launches Product-Creation Activation in Roblox

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

H&M Debuts Sustainability-Focused Experience on Roblox

Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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