Pacsun will operate a “Roadside Stand” pop-up in Palm Springs, Calif. from April 10-12, aligning with the Coachella Festival and featuring exclusive merchandise, interactive moments and brand collaborations. A dedicated billboard in the Cabazon, Calif. area will help ensure Pacsun is top-of-mind before fans reach the festival grounds, and the retailer will be part of the invite-only Neon Carnival, an exclusive after-hours event known for celebrity sightings.
Over the past several months, Pacsun has been focusing on its digital presence, including activations on Roblox and Pinterest, and this initiative will include digital elements along with a temporary physical store.
Providing ‘Looks’ for Festival Season
Dressing for festivals has become a key part of Pacsun’s seasonal offerings, with 2025 styles emphasizing self-expression and versatility. For men, baggy denim, relaxed-fit cargo pants and textured bottoms set the foundation, with trucker hats, square-frame sunglasses, layered jewelry and statement footwear completing the look, along with music-inspired graphics and exclusive band T-shirts.
For women, high-rise festival shorts, micro denim and extreme “jorts” can be paired with flowy moto-boho tops, crochet layers and swimwear reimagined as streetwear. Chunky metal belts, moto boots and cowboy boots are potential accessories, with rich textures like faux leather, suede and denim adding depth to outfits.
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Additionally, Pacsun recently introduced the Third Charm collection, designed to embrace the festival aesthetic with bold prints, watercolor florals and silhouettes tailored for the next generation of festival attendees.
