gaming

Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail is any commerce experience…

How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object, person or process that…

Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season,…

Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a…

Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox

Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial, a creative studio that…

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact,…

Leveling Up: How Gaming is Changing the Face of Retail

The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion…

E.l.f. Tests Out Real-World Product Sales on Roblox

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Walmart….

Skechers Widens its Reach with New Roblox Store, John Deere Collab

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded…

Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers from photo memories. The…

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. Over…

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