Latest In: gaming

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Exterior of the Skechers store in Topia Mall in Roblox.

Skechers Widens its Reach with New Roblox Store, John Deere Collab

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers…

News May 14
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Example of digital sneaker created via Reebok Impact on Instagram.

Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers…

News May 13
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Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
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Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox.

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon…

News March 28
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Walmart is helping Unity developers sell products in their games and apps.

Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart…

News January 5
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Walmart is adding commerce features to its House Flip mobile game.

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared…

News September 22
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Timberland Treks into the Metaverse Via Fortnite

Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program…

News June 13
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Cathy Hackl, godmother of the metaverse, at the Retail Innovation Conference & Expo in Chicago.

RICE 2022: 5 Things Everyone in Retail Should Know About the Metaverse

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the…

Features May 12
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Metaverse FOMO retail commerce

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du…

Features March 7
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