beacons

Fathom Launches Management Platform For Beacon Ecosystems

Hardware and cloud-based software system Fathom has launched a Bluetooth Low Energy (BLE) proximity gateway solution designed to bring control, intelligence and…

NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions

Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers delivering more than 55…

Macy’s Commits To 100% RFID Tagging: Will Others Follow Suit?

The application of radio frequency identification (RFID) tagging within retail has been a major discussion point for industry analysts for seemingly years now….

Mad Science Enhances Brick-And-Mortar Visibility With Location-Based App

Retailers — particularly small businesses with limited marketing budgets — are always on the lookout for new ways to generate buzz and…

Oracle Integrates Swirl Mobile Platform Into Marketing Cloud Ecosystem

Mobile marketing platform provider Swirl has launched its Mobile Presence Management and Marketing Platform on the Oracle Marketing AppCloud ecosystem of marketing…

Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level

It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the retail industry. It’s got…

Beauty Retailer Boots UK Deploys IBM Analytics-Powered Mobile Sales App

Boots UK, a pharmacy-led health and beauty retailer that is part of the Walgreens-Boots Alliance, has partnered with IBM to deploy a…

Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

Rover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company will use the new…

Coborn’s, Foodtown Prioritize Personalization As Next Big Loyalty Driver

Many supermarket retailers are turning to personalization to bolster consumer engagement. Regional grocers Coborn’s and New Jersey-based Foodtown have selected the Birdzi…

#RIC16 Spotlights Retail’s Most Creative Disruptors

The retail model that has held sway for the last 2,000 years — build a store, stock it with appealing products and…

Point Inside Launches Solution Offering Beacon-Based Technologies Via Mobile

Point Inside has launched the StoreLocation™ solution, featuring the Beacon Planner and Beacon Activator services: Beacon Planner, a platform that lets retailers…

Innovative Retail Concepts Take Center Stage At Commerce Accelerator

Retail entrepreneurs and startups are invited to collaborate with Westfield Labs, Macy’s, Verizon and other companies to test new business models that…