Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

1-ROVERRover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company will use the new capital to enhance its technology as well as to strengthen its sales and marketing teams to support growth. 

Backers include BDC Venture Capital and 500 Startups, as well as angel investors in the marketing technology and SaaS industries.

Leveraging beacon and geofencing technologies, Rover enables companies to reach consumers on their mobile devices with targeted content that’s relevant to their physical location. The company, which currently serves hundreds of locations verticals including professional sports, retail, loyalty and tourism, has also created an advisory board that includes Ryan Craver, Hansmeet Sethi, Stephen Statler and Stuart Wheldon.


Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: