Dunnhumby Acquires Stake In Aptaris To Optimize Promotion Analytics


Customer science company dunnhumby has invested in Aptaris, an enterprise marketing and promotions management technology provider, just a few months after the two companies announced a strategic partnership agreement. With the partnership, dunnhumby can further extend its data analytics to retailers.

The investment positions the two companies to develop a single end-to-end promotions management solution. Aptaris powered by dunnhumby can help stakeholders in the promotions planning process by:

  • Conducting real-time modeling and simulation on vendor promotional offers;
  • Forecasting the impact of total advertising circular performance; and
  • Making smarter choices to drive category growth and customer loyalty.

“This investment demonstrates dunnhumby’s confidence in our progressive approach to solving our clients’ challenges and the value of our combined solution to retailers’ businesses,” said Tom O’Reilly, CEO for Aptaris in a statement. “The ability to leverage science and data to deliver more relevant and even personalized promotions creates real competitive advantage for retailers ready to move past outdated spreadsheet systems.” 


Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: