Footwear and apparel discovery platform True Fit has raised $25 million in funding to help fuel its rising demand and growth. This new round of financing, led by Jump Capital, Signal Peak Ventures and Intel Capital, brings the company’s total funds raised to $40 million.
The investment follows True Fit’s recent efforts to map fit, style and consumer preference data for footwear and apparel into the company’s Genome, a data platform that helps retailers and brands unlock digital growth. Each piece of clothing and every shoe in the Genome are defined by 100 to 200 detailed attributes, including style characteristics and technical specs, according to company data. Using machine learning algorithms, the Genome delivers personalized recommendations and catalogs of shoes and apparel to match a consumer’s fit, personal style and performance needs.
Retailer demand for True Fit’s SaaS solution, as well as its registered user base, is continuing to grow rapidly, according to True Fit. Not only will the funding fuel this growth, but it also will help accelerate market growth of new products from the Genome platform.
“It’s an exhilarating time at the intersection of fashion and data science,” said William R. Adler, CEO of True Fit in a statement. “We’re so pleased the True Fit platform is unlocking digital growth in the footwear and apparel market for so many leading retailers.”