Nudge Rewards Fuels Team Growth With $9.3 Million Investment

Nudge Rewards has closed a $9.3 million growth round, led by Jump Capital with support from existing investors. The funding, which brings the solution provider’s total financing to over $15 million, will be used to help Nudge scale its go-to-market capability and grow the data science team.

These efforts will help Nudge design solutions that use predictive insights into frontline team performance to help retailers boost their employee experience management abilities. The Nudge app lets retailers design mobile campaigns that positively influence behaviors and empower associates, rather than relying on audits.

Retailers are benefiting from this approach to employee management. DAVIDsTEA uses the solution to keep its associates up to date on the retailer’s rotating selection of products. The tool saves managers an average of 1.5 hours per shift and has achieved a 96% adoption rate and 90% approval rating among the staff.


The funding will add to natural growth at Nudge, which has increased its team size by more than 40% and revenue by nearly 200% over the past year. The company also has named Michael McMahon, Managing Partner at Jump Capital, to its board of directors.

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