digital

Digitized In-Store Shopping Experiences are the Future of Retail Marketing

In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch of in-store shopping. As…

The Acceleration of Retail 4.0 Amid COVID-19

The elements of Retail 3.0 — marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration — have largely become part of our reality. Up…

How Digital Will Help Reinvent Post-Pandemic Retail

Traditional retail remains a crucial stop on the consumer journey, but having faced the one-two punch of a global pandemic and the…

David’s Bridal Creates Chief Digital Experience Officer Position

David’s Bridal has promoted Lizzy Ellingson to the retailer’s new Chief Digital Experience Officer role. Ellingson will oversee the digital transformation of…

Lululemon Growth Formula: Menswear, Digital Sales, Foreign Markets

During an April 24 conference call with investors, lululemon laid out a five-year growth plan that includes doubling men’s and digital sales, launching…

Ulta Beauty Acquires AI, AR Startups Amid Digital Acceleration

Ulta Beauty has taken both the investment and acquisition routes as it accelerates digital innovation and personalization. During its annual analyst and…

Buoyed By Digital Transformation, BJ’s Launches IPO

BJ’s Wholesale Club has filed for an initial public offering (IPO) on the New York Stock Exchange under the ticker symbol “BJ.”…

L’Occitane Boosts Global Digital Presence With Unified Commerce

Cosmetics brand L’OCCITANE Group is expanding its digital presence and creating more personalized shopping experiences with a new unified commerce solution. The…

BJ’s Appoints Execs To Drive Digital Innovation, Omnichannel

BJ’s Wholesale Club announced the appointment of two new C-level executives to help the company drive digital innovation and omnichannel transformation. Scott…