data analytics

Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and…

Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey. Macy’s is expanding its…

After ‘Pandemic Hangover,’ Rebel Green Gains Actionable Insights With Data Analytics Solution

When the COVID-19 pandemic hit, eco-friendly household cleaner brand Rebel Green happily grappled with a surge in overnight mainstream success as consumer…

Fetch Rewards Raises $240M, Partners with NielsenIQ and TelevisaUnivision

Consumer rewards app Fetch Rewards has raised $240 million in equity and debt in its latest funding round, bringing the company’s total…

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated…

Navigating The New Retail Reality With Data Analytics

The way consumers engage with retailers has changed dramatically in recent years. Thanks to the proliferation and convenience of online shopping, foot…

5 Ways Data Analytics Power Productivity

Productivity is a challenge for the UK economy. Since 2008, the Office of National Statistics has reported that UK output per hour…

How To Reduce Costs And Improve Data Analytics For Real-Time Business Decisions

The difference between a positive customer experience and one that leads to a lost customer can be how a customer’s data is…

DynamicAction Secures $15 Million In Funding, Partners With Accenture

DynamicAction, a data analytics solution provider for retail merchandisers, has secured $15 million in a Series B funding round led by Accenture…

True Fit Scores $25 Million To Boost Apparel And Shoe Sales With Data

Footwear and apparel discovery platform True Fit has raised $25 million in funding to help fuel its rising demand and growth. This…

How To Capitalize On 16% Growth Rate For Auto Parts E-Commerce

In the “bad old days” of shopping for auto parts, they were purchased at local dealers with limited inventory. Customers dealt with…

Dunnhumby Acquires Stake In Aptaris To Optimize Promotion Analytics

Customer science company dunnhumby has invested in Aptaris, an enterprise marketing and promotions management technology provider, just a few months after the…