locationbased marketing

Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data

European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their…

NYC Juice Bar Determines Optimal New Locations Via AI Platform

Expansion can be difficult for businesses with a small footprint, especially when that footprint begins in the packed confines of New York…

Mad Science Enhances Brick-And-Mortar Visibility With Location-Based App

Retailers — particularly small businesses with limited marketing budgets — are always on the lookout for new ways to generate buzz and…

Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

Rover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company will use the new…

Mobify Raises $10 Million, Seeks To Improve Mobile Engagement For Retailers

Mobile customer engagement platform provider Mobify has raised $10 million in funding, led by Acton Capital Partners, to accelerate the delivery and…

RetailMeNot Partners With Gimbal To Extend Beacon Offering

Retailers across categories are testing and implementing beacon technology to connect their digital and in-store shopping experiences. Consumers who opt in to…

Facebook Launches Nearby Friends Location-Based Service

Affirming its stance as a social network that encourages community and interpersonal engagement — online and offline — Facebook has unveiled a…

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