Mobile marketing platform provider Swirl has launched its Mobile Presence Management and Marketing Platform on the Oracle Marketing AppCloud ecosystem of marketing applications and data services.
Through the partnership, retail marketers can access shopper behavioral data within the AppCloud to create appropriate personalization campaigns, both in and out of the store. As Amazon continues to provide personalized experiences and product recommendations to consumers online, Oracle is seeking to enable its retail clients to attract and retain ideal customers across every channel.
With the Swirl platform in the Marketing AppCloud, Oracle clients can:
Deliver personalized mobile messages and content to consumers while they shop at specific locations in and around their stores;
Gather customer feedback through digital shopper surveys delivered automatically to shoppers as they leave a retailer’s store;
Retarget shoppers with personalized emails or online ads after they visit a physical retail store or specific department within that store; and
Measure the effectiveness of owned and paid media in driving store traffic
“The ability to deliver truly personalized digital experiences is dependent on a deep understanding of each individual consumer that a marketer serves,” said Hilmi Ozguc, Founder and CEO at Swirl in a statement. “The integration between Oracle Marketing Cloud and Swirl’s Mobile Presence Management and Marketing Platform enables marketers to create richer customer profiles based on both online and offline behaviors, and then use this data to deliver more relevant content across marketing channels and touchpoints.”