marketers

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without…

Oracle Integrates Swirl Mobile Platform Into Marketing Cloud Ecosystem

Mobile marketing platform provider Swirl has launched its Mobile Presence Management and Marketing Platform on the Oracle Marketing AppCloud ecosystem of marketing…

The Delicate Art Of Delivering A Personalized Experience

According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization, and nearly one-third report…

Elastic Path Introduces Adobe-Compatible Commerce Platform

Elastic Path Software has released two versions of its commerce solution, Elastic Path Commerce and Elastic Path Commerce for Adobe Marketing Cloud….

Marketers And Consumers Remain Far Apart On Advertising Perception

There appears to be a major gap between marketers and buyers when it comes to the perception of advertising and its effects…

New Research Says Social “Fans” Spend More

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings that social…

Personalized Gift Card  Platform Promises To Raise Redemption Rates

Promotional gift cards have had significant appeal to retailers looking to attract new consumers, but one of the major shortcomings about the…

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