Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive that is designed to give a second life to products and reinforce the brand’s mission of reducing waste and promoting circularity.
“Since 1960 Fjällräven has believed in creating products built to last with sustainability, durability and timeless design,” said Nathan Dopp, CEO Americas at Fjällräven in a statement. “By encouraging the resale of pre-loved items, we reduce waste, conserve resources and honor the craftsmanship that goes into every Fjällräven piece. It’s not just about making less; it’s about making better and making it last.”
Fjällräven already has made significant progress in its sustainability journey via an increase in product repairs. In 2023, the brand repaired 8,531 items, more than double the 3,556 items repaired in 2021.
Archive powers resale programs for more than 50 global brands, including M.M.LaFleur, New Balance, Dr. Martens and Maje.
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