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Kleinfeld Bridal, New Balance Bring Their Unique Spin to Resale Experiences

A bride admires her new pre-owned dress from Kleinfeld Again.
Image courtesy Kleinfeld Bridal

With consumers increasingly looking for value amid economic pressure, the resale sector is booming, and that fact is reflected in the continued development of secondhand offerings from retailers. Among the latest are a new marketplace for pre-owned wedding dresses from famed NYC bridal retailer Kleinfeld Bridal (host location of TLC’s Say Yes to the Dress) and an expansion of New Balance’s shoe trade-in program from online-only to 100 stores.   

Kleinfeld Looks to Connect with Brides Around the World

The new KleinfeldAgain online marketplace aims to create a destination for brides to both buy and sell pre-owned and sample wedding dresses worldwide.

Sellers can sign up for the commission-free marketplace for a monthly fee of $9.95, with the option to upgrade their subscription to get expanded exposure for their listings. Sellers can then sell their dresses at any price they want, with no commissions attached to the sale. All dresses undergo a thorough verification process by the Kleinfeld Bridal team to guarantee the listing’s authenticity.

“With KleinfeldAgain.com, we hope to continue our relationship with brides globally, so they may benefit from our storied expertise in the bridal space,” said Ronnie Rothstein, Co-owner of Kleinfeld Bridal in a statement. “This platform is extremely exciting as it gives us another channel to welcome brides on their terms, whether it’s the seller who obtained their dream dress and wants to recoup some of the cost or a future bride who is seeking a premium designer look within a set budget.”

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New Balance Brings Reconsidered Program to 100 Stores

New Balance is expanding its online resale program into stores with a new trade-in offering at 100 U.S. retail locations. New Balance Reconsidered, which launched just five months ago in partnership with resale solution Archive, features both customer-sourced as well as brand-owned, cosmetically imperfect products. (However, customer-supplied products sell on average 2.6X faster than brand supply, according to the company.)

Now customers can bring their gently worn footwear into participating stores and, if eligible, they will receive a voucher for their next New Balance purchase based on the item’s condition and other factors. New Balance then sends the footwear to its logistics partner, Tersus, which cleans and lists them for resale on the Reconsidered marketplace or sends them to donation if they are deemed unsellable. Trained associates help process transactions in stores using Archive’s trade-in app. 

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