Just in time for the start of back-to-school shopping, athletic fashion and footwear retailer Hibbett has launched the Hibbett Kids ecommerce website and app. Both the site and the app have been designed for busy shoppers, with product search filters including new arrivals, gender, size, color, brand, price, clothing or shoe type and what’s trending.
“We’re expanding our digital footprint to better serve today’s busy families and offering a more convenient, seamless, curated shopping experience, from the nursery years through the teen stage,” said Bill Quinn, CIO of Hibbett in a statement. “We’ve built a thriving and successful kids business and in our next phase with Hibbett Kids, we will continue to engage with parents and caregivers in a more personalized way.”
Hibbett Kids will feature top kids’ footwear brands including Nike, Jordan, New Balance, Adidas and Crocs, as well as fashion apparel brands such as Baseball Lifestyle 101, Pro Standard, Streetz is Watchin’ and Reason.
JD Sports Fashion purchased Hibbett for approximately $1.1 billion in April 2024, and in June 2024 Hibbett partnered with Walmart GoLocal to facilitate same- and next-day deliveries from its stores.
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