Nike

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie…

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

Preparing for a Very Generative AI Holiday Shopping Season

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer…

Retail’s Future is Phygital

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital…

Capturing the Growing Spending Power of Gen Z and Gen Alpha

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what exactly does that mean?…

Nike Unveils ‘Studio’ Store Model to Support Community-Driven Fitness

Nike has been lauded for its Nike Training Club app, which brings structured fitness programs and one-off workouts right to consumers’ personal…

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream…

Nike Launches Air Max-Themed Island in Fortnite

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support…

Nike Returns to Wholesale With DSW, Macy’s Partnerships

Nike products will once again appear on store shelves and websites at DSW and Macy’s starting in fall 2023, according to executives…

Dick’s Partners with Nike for Star-Studded ‘Sports Changes Lives’ Campaign

Dick’s Sporting Goods and Nike have teamed up for the second creative expression of the Dick’s “Sports Change Lives” campaign, featuring personal…

Nike Promotes Converse Veteran to CEO

Nike, which announced senior leadership changes designed to drive growth and increase integration in May, has made another C-level change. Jared Carver…

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3 million for his very…

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.

Nike

Harnessing Collaborations to Drive Brand, Product and Revenue Results

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Preparing for a Very Generative AI Holiday Shopping Season

Retail’s Future is Phygital

Capturing the Growing Spending Power of Gen Z and Gen Alpha

Nike Unveils ‘Studio’ Store Model to Support Community-Driven Fitness

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Nike Launches Air Max-Themed Island in Fortnite

Nike Returns to Wholesale With DSW, Macy’s Partnerships

Dick’s Partners with Nike for Star-Studded ‘Sports Changes Lives’ Campaign

Nike Promotes Converse Veteran to CEO

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

The 2023 Holiday Guide for Retailers

2023 Store Operations Benchmark Survey

Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

Access The Media Kit

Interests:

Access Our Editorial Calendar