Mobile Commerce

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

Hibbett Launches Kid-Focused Ecommerce Platform

Just in time for the start of back-to-school shopping, athletic fashion and footwear retailer Hibbett has launched the Hibbett Kids ecommerce website…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

Walmart Introduces Gen AI-Powered Assistant in Mobile App

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

7-Eleven Enhances Subscription Service with Free Drinks and In-Store Exclusives

7-Eleven has launched an improved Gold Pass subscription and loyalty program, building on the 7NOW Gold Pass subscription delivery service introduced in…

DoorDash Acquires Deliveroo For $3.9B, but That’s Only Part of the Story

DoorDash has acquired the UK-based delivery service Deliveroo for $3.9 billion. It’s a big deal that will significantly expand DoorDash’s global footprint,…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

Visa, Mastercard, PayPal Dive into Agentic Era with Tools that Help Consumers ‘Use AI to Buy’

Payment providers are banking on the fact that millions of people will soon rely on AI to find the perfect sweater, research…

Etsy Revamps App Experience to Propel More Discovery, Inspiration

With the help of AI, the shopping experience on the Etsy app has been reimagined to offer a more inspiring, personalized shopping…

Amazon Aims to Increase its Gravitational Pull with New Shopping Features

Amazon has successfully established itself as the starting point for many shoppers’ online searches, edging in on turf previously dominated by platforms…

Best Buy Launches Creator-Curated Shoppable Storefronts

Best Buy has introduced Best Buy Creator, giving influencers large and small the ability to create personalized, curated shopping experiences featuring their…

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