Mobile Commerce

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to…

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended…

Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice….

From Store #1 to Store #300, Warby Parker Keeps its Eyes on the Prize

Step into a time machine and travel back 15 years, to the debut of (then) digital pure-play eyewear retailer Warby Parker. In…

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

Hibbett Launches Kid-Focused Ecommerce Platform

Just in time for the start of back-to-school shopping, athletic fashion and footwear retailer Hibbett has launched the Hibbett Kids ecommerce website…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

Walmart Introduces Gen AI-Powered Assistant in Mobile App

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

7-Eleven Enhances Subscription Service with Free Drinks and In-Store Exclusives

7-Eleven has launched an improved Gold Pass subscription and loyalty program, building on the 7NOW Gold Pass subscription delivery service introduced in…

DoorDash Acquires Deliveroo For $3.9B, but That’s Only Part of the Story

DoorDash has acquired the UK-based delivery service Deliveroo for $3.9 billion. It’s a big deal that will significantly expand DoorDash’s global footprint,…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.