Adidas

Adidas Shakes up Executive Board as it Plans Post-Ye Partnerships

Adidas has extended the appointment of CFO Harm Ohlmeyer by another three years to the beginning of 2028. The move could help…

Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. While TERREX has an…

Adidas, Nike Seek Sales, not Gooooals, at the World Cup

As the 2022 FIFA World Cup nears its conclusion, another battle is playing out in consumers’ shopping baskets: Adidas and Nike are…

Adidas Becomes Latest Retailer to End Partnership with Ye Over Antisemitic Remarks

Adidas has ended its relationship with Ye, formerly known as Kanye West, following the rapper’s recent antisemitic comments, becoming the latest retail…

Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit

Balenciaga has ended its relationship with Ye, formerly known as Kanye West, following the entertainer’s continued controversial behavior, which includes a growing…

Adidas Puts Relationship with Kanye West ‘Under Review’

Following extremely vocal public criticism of its CEO Kasper Rørsted by Kanye West, Adidas has placed its relationship with the rapper “under…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Foot Locker has entered an “enhanced” relationship with adidas in which the brands will work together to improve product innovation, create elevated…

eBay Unveils Trailblazers Collection to Celebrate Women’s History Month

Kicking off Women’s History Month with some kicks, eBay announced the exclusive drop of its Trailblazers Collection of sneakers inspired or designed…

Adidas to Add 2,800 New Employees This Year Across Retail, Digital and IT

Adidas plans to hire more than 2,800 new employees this year across 307 locations and 47 countries through a combination of backfilling…

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers —…

adidas Launches Brand-Agnostic Resale Program

adidas is expanding its sustainability efforts with a new resale program powered by ThredUP’s resale-as-as-service (RaaS) program. The Adidas Choose to Give…