Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to customers online based on factors such as price, stock levels and delivery options.
The new Teads Contextual Commerce solution powered by Dynamic Product Ads (DPA) connects consumers with relevant products at key moments throughout their online shopping journey by delivering native ads that align with their behavior and context signals.
Brands can upload or connect their product feed to the Teads Ad Manager, which enables the curation of product sets based on top-selling items, popular categories or custom criteria. The ads are automatically updated with real-time product data, including pricing, availability and discounts, to ensure maximum relevance for always-on campaigns.
“Teads Contextual Commerce offers our growing retail and commerce brands an opportunity to deliver real-time, contextually relevant ads in premium environments while balancing performance with brand experience,” explained Jeremy Arditi, Co-CEO of Teads in a statement.
Advertisement
The solution is currently in beta for categories including fashion, electronics and home goods, and is set to expand to other industries and clients in 2025.
