7-Eleven has launched an improved Gold Pass subscription and loyalty program, building on the 7NOW Gold Pass subscription delivery service introduced in January 2022. The enhanced program brings loyalty, perks and delivery benefits together and is available for $9.95 per month or $95 annually; students pay $5.95 monthly or $55 per year.
In addition to the program’s previous benefits, which included free delivery and 10% cash back on delivery and pickup orders, new perks include:
- Seven free drinks per month, including coffee, Big Gulp or Slurpee;
- An extra five cents off per gallon of fuel at participating 7-Eleven branded fuel stations, with the discount capable of being added to other fuel discounts; and
- Exclusive in-store deals, including special offers and limited-time discounts.
“We’re always looking for ways to bring more fun, value and ease to our customers’ daily routines,” said Yaqub Baiani, VP of Digital Product Management and Experience at 7-Eleven in a statement. “The new 7-Eleven Gold Pass lets you save on everything from your morning coffee to your fuel fill-up, and now you can enjoy those perks whether you’re shopping in-store, online or on the go.”
In August 2023 7-Eleven enhanced its mobile app’s shopping, delivery and deals functionalities, and in November 2024 7-Eleven expanded its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.
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