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7-Eleven Debuts Subscription Service Offering Free Delivery

7-Eleven Delivery Subscription Service Gold Pass

7-Eleven has joined a growing roster of grocery and convenience chains offering subscription delivery with the debut of the 7NOW Gold Pass service.

7-Eleven first launched delivery in 2018 via the 7NOW app. Now, for $5.95 a month, 7NOW Gold Pass subscribers will get free delivery on more than 3,000 products including hot food, drinks, household items, snacks and groceries. Orders typically arrive in 30 minutes or less, and subscribers with a basket that totals at least $10 will have the option to select a free product such as a Slurpee. Members of the 7Rewards loyalty program also will receive double rewards when they order through the 7NOW Gold Pass service. 

“Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want —without an added delivery fee,” said Raghu Mahadevan, SVP and Chief Digital Officer of 7-Eleven in a statement.

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