Executive ViewPoints

10 Best Practices To Build A Successful Marketplace

Recently, Best Buy USA abruptly announced that it was closing its marketplace after five years of operation. This decision comes amid exceptional…

Multi-Screening: Increase Your Impact Through Social Media

As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns is core to providing…

Sometimes You Just Need a Little “Push”

Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying to sell their product…

Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore

Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships over the long term….

Cutting Through The Clutter With LED Digital Signage

Today’s world is truly a digital world, and with the onslaught of social media, online purchasing and mobile apps, consumers are being…

How To Add Simplified Revenue Opportunities During Checkout

How simple is your checkout process for customers? Is it an arduous task for shoppers, or perhaps the opposite, with everything handled…

How IoT And Big Data Unite To Make Customer Service Smarter

We’ve all seen the commercials highlighting how the Internet of Things (IOT) has already changed the way we live our daily lives….

Three Ways To Use CRM Data To Drive Media Effectiveness

Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to eMarketer. This rapid growth…

Localization Advice For Global Retailers

Ambitious U.S. and European retailers can no longer rely on domestic sales to fuel the high levels of growth demanded by their…

Long-Term Measurement In Personalized Marketing

It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer. However, while most retail…

10 Ways Retailers Can Out-Amazon Amazon

When people are asked to identify the undisputed king of online retail, one name quickly springs to mind: Amazon. Although China’s Alibaba is…

Multicultural Touch Points: A Lesson In Understanding, Communication And Data Science

As retail marketers, we tend to think about touch points in terms of hitting the right audience at the right time. However,…

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Executive ViewPoints

10 Best Practices To Build A Successful Marketplace

Sometimes You Just Need a Little “Push”

Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore

Cutting Through The Clutter With LED Digital Signage

How To Add Simplified Revenue Opportunities During Checkout

How IoT And Big Data Unite To Make Customer Service Smarter

Localization Advice For Global Retailers

Long-Term Measurement In Personalized Marketing

10 Ways Retailers Can Out-Amazon Amazon

Multicultural Touch Points: A Lesson In Understanding, Communication And Data Science

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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