Executive ViewPoints

Mobile, And Social, And Location, Oh My! How Today’s Retailers Can Tap Into Next-Generation Marketing

It’s no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In the years since digital…

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice…

Predictive Analytics: Looking For The Next Big Thing

Consumer trends change quickly and often unexpectedly, and consumer-facing companies struggle to keep up and change strategies to take advantage of what’s…

Brexit’s Potential Impact On Retailers

Amid speculation around how the European Union might punish the UK for voting to secede in the monumental June 23 Brexit vote,…

Five Ways To Attract And Engage Today’s Hyper-Connected Shoppers In-Store And Online

These days the lines are blurred between in-store, digital and social shopping choices. Consumers and retailers alike are struggling to keep up…

How To Chip Away At The EMV Problem When It’s Chipping Away At Our Patience

It’s been just shy of one year since the October 2015 liability shift which resulted in a number of changes at the…

Experiential Retail: The Act And Art Of Millennial Shopping

“To the best ladies’ night ever! Thanks MatchesFashion!” The six women raised their champagne flutes on the garden rooftop and took a…

Search Marketing Holiday Guide For Retailers

As retailers start thinking about the holiday season this year, they need to take a different approach to search marketing than they…

Four Mobile UX Features For A Better In-Store Experience

Up 39% since 2009, global mobile penetration is providing consumers with the freedom and flexibility to make purchases from just about anywhere….

Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending

When it comes to marketing, long gone are the days of a business sending out a homogeneous message and hoping it “stuck,”…

The Survey Says…It’s Time to Close The Gap

It has been said that success in retail boils down to execution. One sure way to boost operational effectiveness is by ensuring…

Moving From Omnichannel to Digital Transformation

The impact of the digital economy has created challenges for all CEOs, particularly for those in the retail sector. What began as…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

Influencer Marketing With A CGC Twist

Predictive Analytics: Looking For The Next Big Thing

Brexit’s Potential Impact On Retailers

Five Ways To Attract And Engage Today’s Hyper-Connected Shoppers In-Store And Online

How To Chip Away At The EMV Problem When It’s Chipping Away At Our Patience

Experiential Retail: The Act And Art Of Millennial Shopping

Search Marketing Holiday Guide For Retailers

Four Mobile UX Features For A Better In-Store Experience

The Survey Says…It’s Time to Close The Gap

Moving From Omnichannel to Digital Transformation

Feature Your Byline

State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Groceryshop

Shoptalk Fall

NRF Europe

eTail Connect West

eTail Boston

Interests:

Executive ViewPoints

Feature Your Byline

Access The Media Kit

Interests:

Access Our Editorial Calendar