Executive ViewPoints

How Automation Solutions Will Deliver Retail Success in 2021

The impact of COVID-19 in 2020 brought numerous changes to the retail industry all at once. From an increase in online shopping…

Direct Mail Takes Center Stage in the Hunt for Incremental Reach Beyond Facebook

DTC brands rose to prominence because they mastered the art and science of performance advertising on addressable platforms like Facebook. Facebook made…

The Future of Retail: BOPIS 2.0 and RFID Technology

Like many others, retail is currently in its most testing period, yet buy online, pick up in-store (BOPIS) is currently revolutionizing the…

The Benefits Of A Referral Program

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found…

Transformation in Retail: Secondhand Marketplaces and the New Consumer

Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second pandemic year marked by…

Returns Go Digital – How Can Retailers Keep Customers Coming Back?

Returns in the retail industry have always posed a challenge. A report from Statista estimated 2020 return delivery costs at $550 million,…

Payments in 2021: What Lies Ahead After the Digital Boom

It has been a year of momentous change for the payments industry. Previously, emerging trends have seen a massive acceleration as a…

How Variety in Payment Methods can Boost Conversion Rates

Ecommerce store owners are responsible for a variety of daily metrics to keep a pulse on their stores. Whether it’s reviewing their…

3 Keys to Enhance Your Online Customer Journey with AI

Gartner reported that COVID-19 has accelerated permanent changes in retail customer behavior. Companies that can’t deliver a seamless, personalized online experience risk…