Executive ViewPoints

Corporate Leaders: Do your Words Fit Your Culture and Values?

Work culture matters. Now more than ever. The past year has been a lesson in patience and fortitude as we’ve braved a…

7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

The pandemic has taken the entire ecommerce sector to unprecedented heights, and this trend will only continue. The reality today is that…

Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends

Nothing about 2020 was normal — in fact, for many retailers, the phrase ‘hindsight is 2020’ is one they should reconsider using….

Is Scan & Go a Fleeting Fad or Retail’s Future?

For many consumers, the concept of self-checkout is a welcome idea. It eliminates the need to interact with a store associate, and…

A Retailer’s Guide to Preparing Your Warehouse for Ecommerce Success

It’s no secret that technology has radically changed buying behaviors for nearly every consumer out there, making the migration to ecommerce critical…

Chain Retailers Seeing More Than Retail Energy Savings in Outsourcing Energy Efficiency Management

For owners and franchisees of multi store chain retail outlets, the news is increasingly real and positive. Not only are they achieving…

Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media

Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their target shoppers. However, it…

Long Distance Loyalty : How Retailers can Build and Grow Customer Relationships at Pickup and Delivery

In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted, as goods bought online…

The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing,…

Retailers Aren’t Leveraging Frontline Management Properly — Here’s How to Unlock Their Potential in a Dynamic Environment

The retail landscape has changed dramatically since the very first COVID-19 outbreaks. Online sales grew nearly 50% at their peak, with much…

Cryptocurrencies are the Future of Payments: Here is How Merchants Fit In

Bitcoin, along with many other cryptocurrencies today, finds itself in a rather unique position. The very centralized financial systems that they had…