Executive ViewPoints

2021: The Year of Social Advertising

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot…

The New Rules of a Retail Hybrid Experience

You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted countless industries, including retail….

What is Google Quality Score and What is its Impact on Ads?

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword….

The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them

At IdeaScale’s most recent Open Nation conference, Erwin Godoy, Director of New Concepts at Freddie Mac, talked about the emerging role of…

Safeguarding Your Online Sales Channels from DDoS Extortion

After the unprecedented challenges retailers have navigated over the past 12 months, margins are tight and few can afford any kind of…

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor…

Lack of Research Tools Holds Back the Success of 3D Online Shopping

Shockingly, 77.24% of shoppers abandon their carts before completing a purchase, and according to a 2019 study by the Marketing Science Institute,…

How RFID Powers Retail: Past, Present and Future

It has not always been announced with great fanfare, but the retail industry is increasingly turning to radio frequency identification (RFID) as…

Retail Trends in 2021 — Overcoming 2020’s Challenges

At the close of every calendar year it’s customary to pen a post about trends and predictions for the upcoming year. Many…

Top 10 Technology Trends in Retail

While technology has continued to have a dramatic impact on the retail industry, the spread of COVID-19 has created new technology trends and accelerated…

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Executive ViewPoints

2021: The Year of Social Advertising

The New Rules of a Retail Hybrid Experience

What is Google Quality Score and What is its Impact on Ads?

The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them

Safeguarding Your Online Sales Channels from DDoS Extortion

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Lack of Research Tools Holds Back the Success of 3D Online Shopping

How RFID Powers Retail: Past, Present and Future

Retail Trends in 2021 — Overcoming 2020’s Challenges

Top 10 Technology Trends in Retail

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

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Uncovering What’s Next in Retail

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