Executive ViewPoints

How Variety in Payment Methods can Boost Conversion Rates

Ecommerce store owners are responsible for a variety of daily metrics to keep a pulse on their stores. Whether it’s reviewing their…

3 Keys to Enhance Your Online Customer Journey with AI

Gartner reported that COVID-19 has accelerated permanent changes in retail customer behavior. Companies that can’t deliver a seamless, personalized online experience risk…

Can Modern CRM be the Lifeline Retail is Looking for?

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your…

Buy Now, Pay Later: Does it Work for your Online Retail Business?

Humans have been dynamically evolving the concept of loans and credit in commerce for hundreds of years — culminating in the explosion…

Putting the Customer First: Building a Profitable Online Presence

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift…

The Ethical Shopping Journey

One of my first jobs was at The Body Shop. It was the early 1990s, and the store was situated in a…

7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of…

How a True Net Cost Analysis Helps Retailers Maximize Promotions

Since the start of the global COVID-19 pandemic, retailers have faced new, unprecedented challenges — particularly as consumer demand and spending continues…

How to Get More Customer Reviews on Your Boutique Website

No offense, but you’re not exactly the most unbiased source when it comes to how awesome your products really are. Photos, great…

How Technology Fuels Customer Experience and Brand Value

The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a…

7 Ways Brands are Transforming Customers into Members with Subscriptions

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. They then evolved into a novel way…

10 Ways to Reshape and Refresh Your Product Portfolio

Many business owners delay updating their product portfolios to give themselves time to address other crucial operational tasks. Giving your portfolio a…