Executive ViewPoints

Bought up by Bots: What Retailers Should Know

There is no question that the COVID-19 pandemic changed a lot of things, whether it be working remotely and spending more time…

‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead

Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still speak of rising grocery…

4 Common Concerns about Chatbots and Why They’re Not Rooted in Truth

Whenever a new technology emerges, it’s generally greeted with a healthy mix of excitement and skepticism. This was true when chatbots were…

5 Ways to Achieve Employee and Customer Retention

A common theme being emphasized in the business world now more than ever is that what happens on the inside of an…

The Post-Pandemic Fashion Industry Makeover

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep…

Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget

In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in annual income. To what…

Four Retail Tech Trends to Anticipate this Holiday Season

Throughout the past year, the retail industry has been hit hard by the pandemic. Although shoppers are currently flocking back to brick-and-mortar…

4 Tips for Driving Digital Sales in Hyper-Dynamic Markets

Success in online sales has become a high-stakes game. On one hand, the volume of business transacted online continues to grow at…

How to Optimize Your Order Support to Provide a Best-In-Class Customer Experience

Standard order tracking, or worse yet shipment tracking, is not enough anymore given the reality of the pandemic accelerating the shift toward…

To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller,…

No Longer Just Local: Why Cross-Border Commerce is Opening Doors for Smaller Retailers Ready to Compete

Digitization has afforded retailers access to new markets and more consumers. Small local retailers are now competing with massive conglomerates on a…