Executive ViewPoints

What’s Retail’s Next Revolution? Indoor Location Data

Most of us use our phone map apps every day, and we wouldn’t dream of using a paper map to find out…

Trunk Time may be Costing You

Does anyone actually like returns? Ecommerce retailers are looking for ways to minimize the bottom line impact of returns — some even…

How Businesses can Utilize Personalized Videos to Increase ROI

At this point, if you’re not using content personalization to engage your customers, your brand is in the minority. Advertisers in retail…

How Travel Restrictions Will Impact Retail and Consumer Spending This Summer

In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain,…

All in Good Time: When to Hit ‘Send’ on an Email Campaign

What difference does timing make to the success of a promotional or marketing email campaign? The simple answer is: it can be…

No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation

Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant access to a better…

Americans are Embracing Subscription Services and Digital Goods in a Big Way

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. But the pandemic took these…

The Retail Reset: Examining Three Challenges Facing Retailers this Season

With summer on the horizon, we are seeing a new wave of consumer optimism. As vaccine distribution accelerates and inklings of warmer…

Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

The COVID-19 pandemic has only heightened the move away from the physical walk down store aisles to the seamless clicks of buttons…

Digitized In-Store Shopping Experiences are the Future of Retail Marketing

In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch of in-store shopping. As…

Nine Tips to Create Recurring Revenue with Subscriptions

Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products to beauty and homecare….