Executive ViewPoints

What Can the Retail Industry Do to Reduce Unemployment?

Unemployment is always a pressing issue for the federal government. The pandemic and the closure of businesses has caused significant stress for…

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

4 Tips to Help Retailers Meet PCI DSS Compliance

Over the last year, retailers have endured a range of unprecedented challenges. From supply chain and labor force disruptions to strict social…

3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

Contactless payments skyrocketed in popularity during the COVID-19 pandemic while cash payments plummeted. This was partially attributed to the diminished capacity to…

The Rise of Micro-Fulfillment Solutions

It’s no secret that ecommerce sales skyrocketed during the COVID-19 crisis, and recent indications point to the continuation of this explosive trend….

Brands Need a Dedicated Balance Sheet for Customer Health

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to…

Bought up by Bots: What Retailers Should Know

There is no question that the COVID-19 pandemic changed a lot of things, whether it be working remotely and spending more time…

‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead

Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still speak of rising grocery…