Executive ViewPoints

Overcoming Logistical Pain Points in Ecommerce

Between the accelerated industry growth sparked by the pandemic and steep customer expectations thanks to the “Amazon effect,” the stakes in ecommerce…

Actions Speak Louder Than Views

When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that marketers consider. Impressions and…

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up…

As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security

We’re nearing the holidays, and what is often dubbed the “most wonderful time of the year” in the U.S. can also be…

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red for humanity’ by the…

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and…

4 Digital Experience Strategies Retailers Should Consider for 2022

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more…

Retail and Fashion Technology: Can Using Artificial Intelligence Lead to Intellectual Property Infringement?

The short answer is, yes. As retail and fashion companies increasingly use artificial intelligence (AI) and machine learning technologies to perform predictive…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

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Executive ViewPoints

Overcoming Logistical Pain Points in Ecommerce

Actions Speak Louder Than Views

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

4 Digital Experience Strategies Retailers Should Consider for 2022

Retail and Fashion Technology: Can Using Artificial Intelligence Lead to Intellectual Property Infringement?

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Feature Your Byline

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

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