Executive ViewPoints

Exploring the Relationship Between Brands, Retailers and Agencies

The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more and more digital technologies…

The Profitability Challenge: Why SKU-Level Visibility Matters

My days as a merchant are long over, yet I remain a retailer at heart. Having spent many moons in retail, with…

The Effects of Amazon’s Inventory Restrictions on Third-Party Sellers

The new Amazon inventory limitations (known as ASIN limitations) that came into effect in 2020, and the cumulative changes to ASIN limits…

Supercharge Your Holiday Pricing with AI-powered Data Science

Under any circumstances, the holiday season is a do-or-die time for retailers across virtually every segment. In 2021, the stakes are even…

Five Key Advantages Scheduling Technologies Will Bring to The Retail Industry

With the growing trend of online shopping over the last year, many people are questioning how the retail industry can survive going…

Luxury Brands Need an Effective Digital Content Strategy

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly…

Technology Paves the Way in Defining and Measuring the Impact of Corporate Giving

In recent years, employees, consumers and investors have become increasingly vocal about their expectations of the retail companies they work for, purchase…

How to Keep Your Website Live During a High-Traffic Shopping Event

The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had a huge impact on…

Conversational Commerce is the Key to a Seamless Omnichannel Experience

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany…

5 High-End Marketing Strategies for Budget-Minded Customers

Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19 situation anything but stable…