Executive ViewPoints

Actions Speak Louder Than Views

When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that marketers consider. Impressions and…

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore….

AI Guidebook for Retailers Ahead of the 2021 Holiday Season

The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly shift gears and lock…

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved solely for the ecommerce…

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit. As global connectivity continues…

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

How 5G Will Power a New Retail Experience

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience….

Brands Must Become More Strategic in Times of Rising Customer Acquisition Costs

The dominance of online shopping has intensified competition between retailers, leading to increased CPC and advertising costs. According to a new report…

Best Practices for Custom Website Development for Ecommerce

Building an ecommerce website can be very profitable and fun. However, if you have no idea what design and functionality will keep…

What Digitization Means for Independent C-Stores

Doing business as a convenience retailer has always meant staying ingrained in the C-store space while simultaneously keeping pace with multiple other…

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic buying of household items…

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Executive ViewPoints

Actions Speak Louder Than Views

How to Build Ecommerce Experiences for the Metaverse

AI Guidebook for Retailers Ahead of the 2021 Holiday Season

AI-Powered Chatbots: How the Pandemic Fueled Innovation

Sustainable Development in Retail: Measuring What Matters

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

How 5G Will Power a New Retail Experience

Brands Must Become More Strategic in Times of Rising Customer Acquisition Costs

Best Practices for Custom Website Development for Ecommerce

What Digitization Means for Independent C-Stores

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Feature Your Byline

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

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