Executive ViewPoints

Are Coupons Still Relevant in an Increasingly Digital World?

Digital transformation is a critical initiative for retailers to maintain a competitive edge, forcing retailers to review and modernize their operations across…

Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are…

Every Retail Worker is Now a Supply Chain Worker

Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly…

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private…

4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online…

How Traceability Promotes Ethical Sourcing in the World of Fashion

Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands are committed to playing…

Assessing Marketer Readiness for the Privacy-First Digital Era

A major chapter of the digital era is morphing into a new one. From Google’s elimination of third-party cookies to Apple’s AppTrackingTransparency…

Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the…

Empathy Won Out in 2020 — Now Can CXOs Close the Experience Gap?

With vaccines rolling out and restrictions rolling back, retailers are pivoting once again. Now, retail CXOs need to close the experience gaps…

The Death of Retargeting and the Advent of In-Session Marketing

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless…

Why Scaling Delivery Operations Goes Beyond Adding Drivers

Delivery volumes and expectations for rapid delivery have consistently grown for years, but 2020’s drastic increase in ecommerce demand could not have…