Executive ViewPoints

Retail and Fashion Technology: Can Using Artificial Intelligence Lead to Intellectual Property Infringement?

The short answer is, yes. As retail and fashion companies increasingly use artificial intelligence (AI) and machine learning technologies to perform predictive…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

Actions Speak Louder Than Views

When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that marketers consider. Impressions and…

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore….

AI Guidebook for Retailers Ahead of the 2021 Holiday Season

The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly shift gears and lock…

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved solely for the ecommerce…

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit. As global connectivity continues…

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

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Executive ViewPoints

Retail and Fashion Technology: Can Using Artificial Intelligence Lead to Intellectual Property Infringement?

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Actions Speak Louder Than Views

How to Build Ecommerce Experiences for the Metaverse

AI Guidebook for Retailers Ahead of the 2021 Holiday Season

AI-Powered Chatbots: How the Pandemic Fueled Innovation

Sustainable Development in Retail: Measuring What Matters

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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