Executive ViewPoints

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will…

Using SMS to Rescue an Abandoned Cart

We’re likely all guilty of filling an online shopping cart and not following through to make the purchase — either because we…

Top 5 Ways Retail Brands Can Win with Gen Z

As we look at what is filling the diminishing role that religion plays in the lives of Gen Z, we can clearly…

5 Short-Form Video Marketing Best Practices for Online Retailers

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to…

The Cloud in Retail: Transforming the Use of Video in Stores

One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an…

Keeping Stores Safe Amid the Autonomous Retail Revolution

Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past yesterday’s self-checkout solutions. This…

How Not to Build DTC Retail Wrong

Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the…

Why all Retail Bets are on Social Commerce

During the height of the pandemic, we had a lot of time on our hands. Stuck at home, many turned to new…

What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. While it’s not a…

Your Website’s Role in Business Continuity

Retailers venturing into the world of ecommerce for the first time in 2020 may have started by selling on social media or…

Why Data-Driven Decision-Making Will Define the Future of Retail

When the first department store opened more than 100 years ago, the goal was to offer a multitude of specialty goods to…

How to Win in the Real-Time Holiday Retail Era

Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative…

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Executive ViewPoints

Using SMS to Rescue an Abandoned Cart

Top 5 Ways Retail Brands Can Win with Gen Z

5 Short-Form Video Marketing Best Practices for Online Retailers

The Cloud in Retail: Transforming the Use of Video in Stores

Keeping Stores Safe Amid the Autonomous Retail Revolution

How Not to Build DTC Retail Wrong

What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Your Website’s Role in Business Continuity

Why Data-Driven Decision-Making Will Define the Future of Retail

How to Win in the Real-Time Holiday Retail Era

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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