Executive ViewPoints

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

4 Tips to Help Retailers Meet PCI DSS Compliance

Over the last year, retailers have endured a range of unprecedented challenges. From supply chain and labor force disruptions to strict social…

3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

Contactless payments skyrocketed in popularity during the COVID-19 pandemic while cash payments plummeted. This was partially attributed to the diminished capacity to…

The Rise of Micro-Fulfillment Solutions

It’s no secret that ecommerce sales skyrocketed during the COVID-19 crisis, and recent indications point to the continuation of this explosive trend….

Brands Need a Dedicated Balance Sheet for Customer Health

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to…

Bought up by Bots: What Retailers Should Know

There is no question that the COVID-19 pandemic changed a lot of things, whether it be working remotely and spending more time…

‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead

Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still speak of rising grocery…

4 Common Concerns about Chatbots and Why They’re Not Rooted in Truth

Whenever a new technology emerges, it’s generally greeted with a healthy mix of excitement and skepticism. This was true when chatbots were…

5 Ways to Achieve Employee and Customer Retention

A common theme being emphasized in the business world now more than ever is that what happens on the inside of an…

The Post-Pandemic Fashion Industry Makeover

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep…

Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget

In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in annual income. To what…

Four Retail Tech Trends to Anticipate this Holiday Season

Throughout the past year, the retail industry has been hit hard by the pandemic. Although shoppers are currently flocking back to brick-and-mortar…

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Executive ViewPoints

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

4 Tips to Help Retailers Meet PCI DSS Compliance

3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

The Rise of Micro-Fulfillment Solutions

Brands Need a Dedicated Balance Sheet for Customer Health

Bought up by Bots: What Retailers Should Know

‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead

4 Common Concerns about Chatbots and Why They’re Not Rooted in Truth

5 Ways to Achieve Employee and Customer Retention

The Post-Pandemic Fashion Industry Makeover

Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget

Four Retail Tech Trends to Anticipate this Holiday Season

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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