Executive ViewPoints

BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion,…

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

This is not your parents’ beauty industry. Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic…

4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons

With more people paying bills online than ever before, consumers tend to opt out of paper billing statements or disregard them as…

How These Three Pillars Can Soften the Bullwhip Effect in Your Supply Chain

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping…

How Your Brand Can Reward Holiday Shopping Procrastinators

It’s become known as Panic Saturday. You know the one, that final Saturday before Christmas when all the last-minute shoppers descend on…

Product Experience: The Art of Giving Customers What They Need to Know

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is…

Why Ecommerce Retailers Need an Open Relationship with Their Shippers this Holiday Season

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the…

The Verbal Contract: How Conversational Intelligence Transforms Dispute Resolution for Retailers

Dispute resolution is always an important aspect of any customer relationship and there’s a good chance that many retailers will do more…

Developing the Optimal Lifecycle for Successful Promotions

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. In response, retailers…

4 Retail Security Blind Spots to Consider This Holiday Season

Retailers are currently in the midst of a tumultuous holiday season. While sales are expected to rebound from 2020, persisting challenges from…

Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Ecommerce sales are projected to reach $908.73 billion this year as pandemic conditions favor online interactions. Many businesses have spent the last…