Executive ViewPoints

Amazon Books And The Mythical Wormhole

We all woke up this year to our commerce hero marching into Seattle and opening up a real brick-and-mortar store. The creaking…

Ten Commandments Of Retail Product Marketing Success

Simplicity, relatability and value are three of the priorities retailers should keep in mind when planning retail strategies. Also, products can’t be…

Packaging And Monetizing Your Retail Data

The value of data and its relationship between retailers and their customers has created dramatic shifts in the power and control of…

Craft Prices, Continuously and Intelligently: The Case for Dynamic Pricing

Change is constant. In retail, the speed of change is unprecedented. As pressures mount, retailers face daunting challenges. Among them: The path…

Your Secret Weapon Against Online Fraud: Data

When you’re in a store, there are plenty of signs that shoppers might be trying to rip you off — what they’re…

Holiday Preview: Five Keys For Successful Omnichannel Retail

Last holiday season, my friend found herself in a bit of a gift-giving fiasco. A present her brother had purchased for her…

Analyze This: 6 Ways Retailers Put Artificial Intelligence To Work

When a shopper walks into a retail store or visits a retailer’s website, data science isn’t likely top-of-mind. But everything — whether…

5 Ways To Use Context To Drive Personalization

In the increasingly competitive retail e-Commerce battlefield, shoppers are truly demanding a more personalized experience and retailers are struggling to determine which…