Focused on measuring customer satisfaction, ForeSee Results and Viewpoints Network announced a partnership to provide Viewpoints.com and Viewpoints Technology Platform clients with a scientific measure of voice of customer for their communities. Viewpoints Network, a social technology and media company, is now working with online customer satisfaction firm ForeSee Results to survey ViewPoints users to better understand how retailers can and are driving loyalty and repeat visits.
For VTP, the company’s hosted technology service designed to help brands and retailers implement a social commerce strategy to drive bottom line results, ForeSee Results will offer VTP customers data focused on leveraging solutions to help drive incremental traffic and sales, while gaining actionable insights and creating brand advocacy.
ForeSee Results applies the scientific and patented methodology of the American Customer Satisfaction Index (ACSI) to clients’ online marketing initiatives, including those taking place in the social sphere. The ACSI methodology is able to quantify how specific elements of an experience with any online marketing initiative impact loyalty, purchase intent, and recommendations.
“Truly understanding customer satisfaction is crucial to delivering a strong user experience on your site,” said Matt Moog, CEO of Viewpoints Network. “We’re pleased to be incorporating the ForeSee Results solution into Viewpoints.com so that we can gain much deeper insight on our members and consistently improve our offering based on reliable, scientific methodology.”