Advertisement

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Fatboy debuts AR Snapchat Lens to let customers try out furniture.
Fatboy Snapchat lens.

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality capabilities across its full product line.

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

Fatboy’s Chief Digital Officer Tom De Vos said that while developing the Lens was more expensive than traditional creative, “people engaged a lot more” and the brand saw “more qualitative traffic” from the initiative.

“AR is the future, or it’s ‘now’ already,” said De Vos. “Especially for furniture, people feel reassured that they’re doing the right thing before purchasing a big-ticket item. AR is one way to show people what they can expect.”

Advertisement

De Vos and the Fatboy leadership team now plan to scale the company’s use of AR capabilities to enhance the brand’s larger online customer experience, both on social media and the Fatboy website.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: