Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality capabilities across its full product line.
The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.
Fatboy’s Chief Digital Officer Tom De Vos said that while developing the Lens was more expensive than traditional creative, “people engaged a lot more” and the brand saw “more qualitative traffic” from the initiative.
“AR is the future, or it’s ‘now’ already,” said De Vos. “Especially for furniture, people feel reassured that they’re doing the right thing before purchasing a big-ticket item. AR is one way to show people what they can expect.”
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De Vos and the Fatboy leadership team now plan to scale the company’s use of AR capabilities to enhance the brand’s larger online customer experience, both on social media and the Fatboy website.
