augmented reality

Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat…

Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that…

Cartier Takes Consumers Back 100+ Years to Celebrate the History of the Tank Watch

To honor the debut of the fourth iteration of its Tank Watch, Cartier teamed up with Snap to create a special AR…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality…

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in…

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out the immersive digital experience…

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented…

Why Walmart is Doubling Down on Augmented Reality

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent…

Amazon Introduces AR Try-On for Shoes

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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