augmented reality

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

3 Technologies That Are Transforming the Ecommerce Experience

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special…

UPDATED: Ikea Brings (Really) Big Blue Bag to NYC

Editor’s note: This story has been updated based on recent developments. Ikea will unveil a 19-foot-high interactive version of its iconic Frakta…

Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat…

Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that…

Cartier Takes Consumers Back 100+ Years to Celebrate the History of the Tank Watch

To honor the debut of the fourth iteration of its Tank Watch, Cartier teamed up with Snap to create a special AR…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality…

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in…

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out the immersive digital experience…

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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