Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16
Latest In: augmented reality
Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push
Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger…
News November 11
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
How Rising AR Adoption is Driving Snap’s Commerce Strategy
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…
Features September 28
Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…
News September 22
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
Why Walmart is Doubling Down on Augmented Reality
Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet,…
Features July 12
Amazon Introduces AR Try-On for Shoes
Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality…
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