Apple Gets It Right: The Human-Physical-Digital Experience Framework
In the dynamic world of retail, the gap between brands and consumers can quickly escalate from a minor…
Executive Viewpoints June 26
Latest In: augmented reality
How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Tasty snacks are non-negotiable for any successful sports-themed gathering. Six-foot subs, chips and chicken wings are staples; in…
Features June 3
L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores
L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors…
News May 23
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
3 Brands Making AR the Star of the Customer Experience
Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture…
Features May 23
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways
Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement…
News January 5
Beautyque NYC Debuts New Interactive VR Shopping App
Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is…
News December 19
Redefining the Post-Checkout Moment to Build Shopper Loyalty
When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching…
Executive Viewpoints December 14Top Stories
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