ar try-on

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the…

Walmart Unveils Slate of Tech Initiatives Using Generative AI and AR

Walmart has unveiled a host of new tech-powered experiences that it has already launched or is currently testing, all designed to simplify…

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15…

Dior to Offer Beauty Customers Live Virtual Consultations

Parfums Christian Dior, the perfumery and cosmetics division of LVMH Group’s Christian Dior, has debuted a live online consultation service for its…

Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat…

New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app…

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality…

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of…

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented…

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK…

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ar try-on

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Walmart Unveils Slate of Tech Initiatives Using Generative AI and AR

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dior to Offer Beauty Customers Live Virtual Consultations

Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

3 Immersive Customer Experiences Using Augmented Reality

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

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