ar try-on

Saks Delves into a New Luxury Category — Fine Art

Saks Fifth Avenue has introduced a new category to its stores and online offerings — a collection of more than 100 limited-edition…

L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s…

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the…

Walmart Unveils Slate of Tech Initiatives Using Generative AI and AR

Walmart has unveiled a host of new tech-powered experiences that it has already launched or is currently testing, all designed to simplify…

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15…

Dior to Offer Beauty Customers Live Virtual Consultations

Parfums Christian Dior, the perfumery and cosmetics division of LVMH Group’s Christian Dior, has debuted a live online consultation service for its…

Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat…

New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app…

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality…

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of…

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