Saks Fifth Avenue has introduced a new category to its stores and online offerings — a collection of more than 100 limited-edition contemporary print works from notable artists. Saks hopes to establish itself as “a destination for fine art,” with a “distinctive offering” that complements the lifestyle of the luxury consumer, said the company in a release. Additional pieces by more artists will be added to the collection during the coming season.
The fine art assortment — which includes print works from established artists including Sol LeWitt, Eva Lootz, Alex Katz, Donald Sultan, Christo and Jeanne-Claude, Rafael Canogar Gomez and more — is now available now on Saks.com and at Saks Fifth Avenue stores in New York and Beverly Hills. Additional stores will introduce the offering later this fall, including locations in Boca Raton and the Brickell neighborhood of Miami, Fla.; Chicago; Houston; New Jersey; and San Francisco.
“Fashion and art are two highly coveted categories within the luxury space, and we’re thrilled to introduce a fine art curation,” said Tracy Margolies, Chief Merchandising Officer of Saks in a statement. “Our customers seek Saks’ fresh perspective and luxury edit, and we are excited for them to discover this inspiring assortment. Appealing to both art enthusiasts and collectors alike, Saks is opening a new door for artists to reach a luxury audience.”
Select Saks Stores to Feature Pop-Up Galleries, Art Advisors
Now through Oct. 11, 2024, Saks will showcase pieces from the collection in its famed windows at the Saks Fifth Avenue New York flagship, where the artwork will serve as a backdrop for the season’s latest art-inspired fashion trends. Several stores also will feature a pop-up gallery space that displays a curated selection of pieces alongside a digital catalog of the full assortment.
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Each piece in the collection is numbered and signed by the artist, and several editions within the assortment are exclusive to Saks. To aid customers in their purchases, select Saks stores also will add dedicated art advisors to the team.
Whether shopping in-store or at home, customers will be able visualize select pieces of art from the assortment in 3D by scanning a QR code or using the “See in Your Space” feature on a mobile device. The augmented reality (AR) experience provides a real-time, immersive and true-to-scale preview, allowing customers to see how various pieces can fit and enhance their environment before making a purchase.
