Athleticwear retailer Gymshark, which has been making waves in New York City via weightlifting events and the opening of its U.S. headquarters last year, will fully dive in on Dec. 13 with the opening of its first-ever U.S. flagship store at 11 Bond Street. The three-floor, 13,000-square-foot space will be a physical love letter to NYC, with “bespoke bodegas” for only-in-New-York exclusive merchandise and cash register tills that take inspiration from the city’s subway cars.
The store’s color scheme is Liberty Green throughout and includes tickers showing the latest news, offers and updates, a nod to store’s location near the city’s financial district. There also will be a specially crafted “pizza weight plate” to honor New York’s plethora of pizzerias. Gymshark will offer its bespoke “1-2-1” shopping service, helping aspiring lifters and athletes ensure they’re fitted with the best gear to help them achieve their fitness goals.
The store’s mannequins are 3D-printed versions of both real members of the Gymshark community and its iconic athletes, Chris Bumstead and Analis Cruz, “pride of the Bronx.” The flagship’s third floor will be reserved for community activations and events such as panel talks, athlete meet-and-greets, live podcasts and Q&A sessions.
“In the entirety of Gymshark’s existence, two things have remained constant — the gym, naturally, and community,” said Mitch Healey, Retail and Wholesale Director North America for Gymshark in a statement. “I don’t think any city in the world places as much importance on community quite like New York. When you walk through the door, a) you know immediately that you are in a Gymshark store, and b) you feel the community vibe that this city is so famous for. We’ve done a lot of cool stuff in New York, but I’ll be honest, it’s all been leading to this.”
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