JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

JCPenney debuts AR and AI tools to boost beauty inclusivity.

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences.

The new digital experiences have launched a little over a year after the debut of JCPenney Beauty, a reimagined in-store and online beauty experience aimed at “amplifying diverse and inclusive brands.” With the addition of an AI Skincare Advisor tool and AR makeup try-on, JCPenney hopes to further personalize customers’ beauty experiences and “strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families.”

The JCPenney Skincare Advisor leverages Revieve’s skin diagnostics technology and AI-powered product recommendations to deliver customers a personalized skincare routine. Visitors take or upload a selfie and answer a quick questionnaire about their skin type and concerns. Then the Skincare Advisor analyzes more than 120 metrics to provide users with an in-depth analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

“We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” said Michelle Wlazlo, Chief Merchandising Officer at JCPenney in a statement. “Our partnership with Revieve allows us to deliver on our customers’ desire for personalization regardless of age, gender, race, skin tone, beauty regimen or budget.”


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