Advertisement

JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

JCPenney debuts AR and AI tools to boost beauty inclusivity.

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences.

The new digital experiences have launched a little over a year after the debut of JCPenney Beauty, a reimagined in-store and online beauty experience aimed at “amplifying diverse and inclusive brands.” With the addition of an AI Skincare Advisor tool and AR makeup try-on, JCPenney hopes to further personalize customers’ beauty experiences and “strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families.”

The JCPenney Skincare Advisor leverages Revieve’s skin diagnostics technology and AI-powered product recommendations to deliver customers a personalized skincare routine. Visitors take or upload a selfie and answer a quick questionnaire about their skin type and concerns. Then the Skincare Advisor analyzes more than 120 metrics to provide users with an in-depth analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

“We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” said Michelle Wlazlo, Chief Merchandising Officer at JCPenney in a statement. “Our partnership with Revieve allows us to deliver on our customers’ desire for personalization regardless of age, gender, race, skin tone, beauty regimen or budget.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: